You’re good at type & design;
I’m good at everything else.

Whether you’re a type designer or you use fonts in your design work,
I can help you navigate the complexities of the type industry.

Who is Type Advisor?

It’s me: Doug Wilson. I have over 20 years experience in design, advertising, and typography. I’ve helped creatives at Nike, Netflix, Sony, EA Games, Rapha, and Hearst choose the right type for the right audience.

As a type consultant, I’ve worked with a dozen independent type foundries as well as Monotype, Linotype, and Adobe. I bring an outside perspective from actual users of type and a deep understanding of the ever-changing industry.

Working with agencies, I help vet font licensing strategies and have worked with developers & engineers to build, test, and launch successful websites and digital products.

What do I offer?

Content & Design

Copywriting
Case studies
Art direction
Interviews
Marketing material design
Specimen design
Podcast production
English translation for international companies

Product & Strategy

Font library strategy
Industry trend research
Market positioning
Social media strategy
Website testing & launching
Accessibility & best practices
Project management
EULA & licensing guidance

Trusted by these fine foundries

Where is the proof?

“Designing Gotham” for Tobias Frere-Jones: Researching and telling the story of the most popular typeface since Helvetica

Case studies for XYZ Type: When you’re asked to redesign the “Rolling Stone” logo, make sure to tell a good story about it

Launching the Freight website: One of the most versatile modern typefaces needed a dedicated website

Specimen copywriting: Commercial Type makes the best editorial typefaces around and I got to gush over them

New website and strategy: Giving Delve Fonts a fresh look and new approach to selling fonts

Designer podcast interviews: Veronika Burian, Sara Soskolne, David Jon Walker, Petra Docekalova, Kelli Anderson

Where do we start?

You come with your ideas and I’ll bring my experience & hard-earned type industry knowledge to create a plan for your business. Each client is unique — just like typefaces.

Engagements last from one month to a full year, depending on your needs. With this, you can get a marketing plan for your newest release, push a website design over the finish line, create a font library strategy, or collaboratively create a custom package in line with your budget.